Attracting a visitor to a website might mean using push media such as advertisements to attract website visitors the website or pull media in the form of high rank in search engine listing when the potential visitor will visit the website as part of their search...

If you’re looking to make money online, you need to understand the different revenue models that are available. A revenue model describes the process by which money can be earned. Choosing a revenue model for your online business will help with decisions regarding how many resources to invest in your business.  There are four main revenue models: selling content, selling information, selling advertisement space and selling services

A couple of colleagues at Heriot-Watt University Edinburgh and Dubai have gathered to launch: It's not you, it's your data! - A blog that looks to make life easier for everyone in their late years of undergraduate education, as well as to those in postgraduate...

Call for Participants Do you self-identify as a digital nomad? Are you active on Instagram? We are looking for participants for an academic study that investigates the following research questions: (1) How do digital nomads manage the representation of their identity...

In Chapter 6 of the second edition of Research Methods for Business Management, I expand on how the Internet and Social Media can be used to gather both primary and secondary data to answer many (if not all) of your research questions in your business dissertation.

Mobile advertising is in an experimental phase in MENA region, where marketers are simply just “trying it out” and hold the attitude that the mobile “doesn’t work yet”

One of the most important conferences for start-ups in the MENA region took place this week: STEP 2016. The second edition of what it is very likely to become the hippest start-up gathering in the region had a combination of big players in the region (“the unicorns”) and very enthusiastic entrepreneurs that are looking to become the next big thing. The conference had also a very interesting line up of speakers from the region and beyond.

Dark Social has become a major topic among marketing practitioners in the past years. The reason behind this is that marketers are realising that dark social behaviours are increasingly popular among consumers. In this article, we will look at what dark social is, and we’ll share some recommendations on how to leverage on this online behaviour.

Performance marketing in the UAE is like the latest Lamborghini: everybody wants it, many people talk about it, but at the end, it is very rare to see it in action. No matter if we are speaking about Google AdWords or Facebook Advertising, most advertisers are using soft or no metrics when it comes to analysing their campaigns. They are satisfied with “something is happening” but they do not really care whether they are getting some returns on their investment or not.

A couple of weeks ago we had the pleasure to host Nadia Zehni, head of marketing at Dubbizle, the leading classified website in the UAE as part of the guest speakers invited to talk to our IMM students. Our Advances in Digital Marketing class had the opportunity to see how real organisations develop and implement their content marketing strategy, and to see that in fact the models that are taught in the lectures are implemented in marketing practice (you know all this set clear objectives, choose content types, measure results, etc.).