Read all posts
Dissertation structure – Explanatory research based on surveys/experimental design and other quantitative methods
If your dissertation is more explanatory, it will likely use quantitative methods. Quantitative methods tend to test a theory, or assess quantitatively the relationship between A and B. If you are doing exploratory research, this post will be more useful. Here’s a…
Structuring Your Literature Review: A Funnel Approach
In my opinion, literature reviews are crucial to the definition of a research project like a dissertation. As soon as you have defined the area that you want to do your research, and have some broad research questions, doing a literature review will help you refine…
Understanding the Different Types of Research Gaps
As you conduct any type of academic research, finding a research gap will become central to your endeavour. Journal editors will remind you of the importance of having a relevant research gap. If you’re writing your dissertation, your supervisor will push you to…
Call for participants: Can Robots Be Friends, Lovers, or Parents?
Are you fascinated by the future of technology and relationships? We’re seeking participants for a research study exploring the evolving dynamics between humans and robots. Imagine a world where robots are more than just machines – they’re friends, lovers, and even…
Call for participants – Improving presentation skills with simulations
Thank you for stopping by! We’d love to work with you to develop your communication skills and help us advance some research. What is this project about? We are researching the use of simulations to train and improve skills. This particular simulation focused on…
Dissertation structure – Exploratory research based on interviews/focus groups
I worked out a suggested structure for one of my dissertation students, and I thought I’d share it in here too. This is a suggestion only, and you might make changes depending on your own projects. But is always helpful to at least have an idea: Chapter 1….
Finding a Marketing Dissertation Topic in 2026: Top Tips and Proven Resources
Struggling to find a good marketing dissertation topic? You’re not alone. Every year, I prepare a guide for my master’s students on how to find a good marketing dissertation topic. This year is no exception. This guide equips you with actionable strategies and useful…
Call for participants – UK-based participants over 60s
Aim of the project This project aims to understand to what extent users know active and assistive living (AAL) technologies and their capabilities. AAL technologies refer to devices or systems that help maintain or improve a person’s ability to do things in everyday…
Decoding the Consumer Engagement with AI-Powered Voice Assistants
Artificial Intelligence (AI) powered voice assistants are rapidly integrating into our everyday lives. They read us the news, aid online shopping, and allow us to interact seamlessly with various brands. With the rising prevalence of these digital helpers, researchers…
Call for participants – Immersive technology in tourism
We are excited to invite you to participate in a ground-breaking study that explores the impact of immersive technologies on the tourism industry. Your valuable insights will contribute to advancements in the field and help shape the future of tourism experiences….
Call for participants – Digital nomads
Call for Participants Do you self-identify as a digital nomad? Are you active on Instagram? We are looking for participants for an academic study that investigates the following research questions: (1) How do digital nomads manage the representation of their identity…
How to find a good marketing dissertation topic (2021-2022 Edition)
Once again that time of the year when students across the world need to find a marketing dissertation topic is looming. I recently delivered a guest lecture at Henley Business School about the future of marketing, and many of the questions were related to finding good…
What does a sales intelligence analyst do?
Interview with Gianluca Di Chiara – Sales Intelligence Analyst @ Vodafone Italy. Transcript Rodrigo PEREZ VEGA Thank you, Gianluca for agreeing to take part in the series of interviews where I’m interviewing marketers and digital marketers around the globe that I met…
What does an SEO specialist do?
I interviewed Swapna Anandikar-Mulye about her role as an SEO specialist at The Guide Dogs for the Blind Association. I met Swapna a couple of years ago when she was studying Digital Marketing at Henley Business School. Below a transcript of the interview: Rodrigo…
Go Digital initiative launches in Norfolk
The COVID-19 pandemic has forced many businesses to rethink the role of digital activities within their industries. The restrictions on face-to-face interaction that continues in most parts of the UK and that has lasted several months now has pushed for a rethink of…
How to increase online customer engagement with the use of Artificial Intelligence?
I consider myself to be a techtopian when it comes to AI, which basically means that I see a lot of potential with the use of this technology to improve whatever we humans are trying to do with it. You have probably seen a lot of articles, news, and research about how…
What do brand managers do?
As part of my activities as the Program Director for the MSc in Marketing at Henley Business School was to reconnect with some of our Alumni that have graduated from the Program and that now work in different areas of Marketing. The idea was to give current students…
What is a theory?
You are being asked to make a theoretical contribution and to find theoretical research gaps. This can be a daunting task, especially when you don’t know what can be considered as a theory and what is not. This guide will point you in the right direction. What is a…
How to find a good marketing dissertation topic
t’s that time of the year when MSc students around the world start thinking about their marketing dissertation topics. A few years ago I wrote a post on “How to choose a dissertation topic in marketing” for INYIYD. I decided to create an updated version of that post…
Digital Disruption Conference at the University of Reading
I’m excited to be taking part in the first Digital Marketing Conference at the University of Reading. The theme: Digital Disruption Where? The University of Reading – Palmer Building When? 11th March, from 5 pm Overview of the conference: Digital…
Attracting Website Visitors with SEO
Attracting a visitor to a website might mean using push media such as advertisements to attract website visitors the website or pull media in the form of high rank in search engine listing when the potential visitor will visit the website as part of their search…
How to Create a Customer Journey Map
According to Salesforce, 80% of senior-ranking marketers state that a cohesive customer journey is absolutely critical for success. These marketers understand how a customer or user journey map can streamline processes and provide customers with a consistent…
Extending the value of your freemium pricing strategy: why highly engaged premium customers could be the solution to higher conversions of free users
Freemium is a pricing model where users can access a product or service for free, usually with fewer features or advertising, and then users can pay to get access to a more premium product. The term was coined by venture capitalist Fred Wilson and then it entered into…
The Social Intelligence World conference 2018
Last year Dr Jillian Ney co-founder of the Social Intelligence lab invited me to attend the first Social Intelligence World conference, at the Crystal in London. This was the first time a conference solely focusing on Social Intelligence gathered not only the main…
AI and Marketing: a few thoughts after the 51st Academy of Marketing conference.
This week I went to Stirling to attend the Academy of Marketing conference. I took part in a workshop that looked at the intersection between AI and Marketing. My interest in AI derives from my innate interest in technology. Almost 8 years ago, when I decided I wanted…
#HenleyDigital is now over – reflections and future directions for my digital marketing modules
For the second year, I had the opportunity to teach the Digital Marketing modules at Henley Business School at both undergraduate and postgraduate levels. I called the module #HenleyDigital, and some students have engaged with the hashtag on Twitter and other social…
How to make money online?
If you’re looking to make money online, you need to understand the different revenue models that are available. A revenue model describes the process by which money can be earned. Choosing a revenue model for your online business will help with decisions regarding ho…
Increasing Facebook fan page engagement: on being attractive, social, and visually appealing to your customers
Communication through social media is becoming increasingly sophisticated, with an accompanied growth in research on the strategies to increase online brand engagement behaviours. A bulk of this research focusses on consumer reviews as a determinant of hotel…
Celebrity bloggers: the implications of a blurred personal and professional life on social media
Should high profile bloggers give credit or pay special fees to take pictures in private locations? This is the question that a small boutique hotel called The Reading Rooms was trying to answer last week. The situation Estée Lalonde (@EsteeLalonde) a…
Dark Social: what is it and what it means for your business?
Dark Social has become a major topic among marketing practitioners in the past years. The reason behind this is that marketers are realising that dark social behaviours are increasingly popular among consumers. In this article, we will look at what dark social is, and w…