What is a theory?

What is a theory?

You are being asked to make a theoretical contribution and to find theoretical research gaps. This can be a daunting task, especially when you don’t know what can be considered as a theory and what is not. This guide will point you in the right direction. What is a...
Digital Disruption Conference at the University of Reading

Digital Disruption Conference at the University of Reading

I’m excited to be taking part in the first Digital Marketing Conference at the University of Reading. The theme: Digital Disruption Where? The University of Reading – Palmer Building When? 11th March, from 5 pm   Overview of the conference: Digital...
Attracting Website Visitors with SEO

Attracting Website Visitors with SEO

Attracting a visitor to a website might mean using push media such as advertisements to attract website visitors the website or pull media in the form of high rank in search engine listing when the potential visitor will visit the website as part of their search...
How to Create a Customer Journey Map

How to Create a Customer Journey Map

According to Salesforce, 80% of senior-ranking marketers state that a cohesive customer journey is absolutely critical for success. These marketers understand how a customer or user journey map can streamline processes and provide customers with a consistent...