As the course leader of Advances in Digital Marketing at Heriot-Watt University, I have arranged a series of guest speaker sessions with leading digital marketing practitioners in Dubai. Last week the students enrolled in this course and myself enjoyed a one-hour...
A couple of weeks ago, Prof Kevin O’Gorman reached out to ask if I was interested in collaborating in one of his many side projects. This time it was a blog, and considering I am digital enthusiast (at the end of the day I did spend 3 years of my life researching how...
I am pleased to have been invited to deliver a workshop at the SME world summit 2016 at The Atlantis Hotel in Dubai this March 15th. This will be a great opportunity to disseminate some of the latest research in digital marketing that can help SMEs reach their...
During the summer period, two of my dissertation supervisees and I worked to turn part of their dissertations into conference papers. I was very pleased to learn that the two papers were accepted to be presented in the upcoming International Conference on Organization...
I was invited on the 26th of June to the show Business Breakfast in Dubai to discuss a bit about our paper “The influence of brand immediacy in consumer engagement behaviours: A revised social impact model”. I spoke about how social immediacy (who...
Product in a nutshell: A full-sized laser projected keyboard, ideal to work with tablets and other mobile devices on the go without the limitations of carrying a bulky mobile keyboard or typing on-screen. My experience I tried this portable laser keyboard for a...
