Structuring Your Literature Review: A Funnel Approach
In my opinion, literature reviews are crucial to the definition of a research project like a dissertation. As soon as you have defined the area that you want to do your research, and have some broad research questions, doing a literature review will help you refine...
Understanding the Different Types of Research Gaps
As you conduct any type of academic research, finding a research gap will become central to your endeavour. Journal editors will remind you of the importance of having a relevant research gap. If you’re writing your dissertation, your supervisor will push you to...
Dissertation structure – Exploratory research based on interviews/focus groups
I worked out a suggested structure for one of my dissertation students, and I thought I’d share it in here too. This is a suggestion only, and you might make changes depending on your own projects. But is always helpful to at least have an idea: Chapter 1....
Finding a Marketing Dissertation Topic in 2024: Top Tips and Proven Resources
Struggling to find a good marketing dissertation topic? You’re not alone. Every year I prepare a guide for my master students on how to find a good marketing dissertation topic. This year is no exception. This guide equips you with actionable strategies and...