We are excited to invite you to participate in a ground-breaking study that explores the impact of immersive technologies on the tourism industry. Your valuable insights will contribute to advancements in the field and help shape the future of tourism experiences. This study is being conducted by researchers from the University of Reading, University of Bristol and BI Norwegian Business School and we invite you to join us on this journey.

Study Details:

  • Objective: To understand the effect of immersive technologies on tourism experiences.
  • Duration: Approximately 30 minutes
  • Compensation: Participants will receive £5 in Amazon vouchers for their time and contribution.
  • Participation: Voluntary and confidential. You can withdraw from the study at any time.

Eligibility Criteria:

  • Age: Participants must be between 18 to 23 years old.
  • Experience: No prior experience or knowledge in immersive technologies or tourism is required.
  • Availability: Participants should be available for 1 x 30 mins session, scheduled at mutually convenient times. During this session you will take part on an experience around tourism and will be asked to answer some questions.

Benefits of Participation:

  1. Amazon Vouchers: As a token of our appreciation, participants will receive £5 in Amazon vouchers upon completion of the study.
  2. Insight into Immersive Technologies: Participants will gain first-hand experience with immersive technologies, enabling them to explore the future of tourism.
  3. Contributing to Research: By participating in this study, you will make a valuable contribution to advancing knowledge in the field of tourism and technology.

How to Participate:

  1. Register: If you are interested in participating, please complete the registration form below.
  2. Selection Process: Based on the eligibility criteria, participants will be selected on a first-come, first-served basis.
  3. Confirmation: Selected participants will receive a confirmation email with further details and instructions.

Confidentiality and Ethics:

  • Privacy: All personal information provided will be treated with strict confidentiality and stored securely in accordance with data protection laws.
  • Consent: Participants will be required to provide informed consent before participating in the study.
  • Ethics: This study has been granted ethical approval by the Marketing & Reputation Ethics Committee to ensure the safety and well-being of all participants.

Research team:

Dr Rodrigo Perez-Vega (Henley Business School)
Dr Nikolaos Stylos (University of Bristol)
Fulya Acikgoz (University of Bristol)
Dr Shubin Yu (BI Norwegian Business School)


How to take part?

Please express your interest by filling in this form:  https://forms.office.com/e/FsgyevGfTZ

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