Rodrigo, Author at Dr Rodrigo Perez Vega - Digital Marketing, Technology & Entrepreneurship

Call for participants – Digital nomads

Call for Participants Do you self-identify as a digital nomad? Are you active on Instagram? We are looking for participants for an academic study that investigates the following research questions: (1) How do digital nomads manage the representation of their identity...

How to find a good marketing dissertation topic (2021-2022 Edition)

Blog, Dissertation

Once again that time of the year when students across the world need to find a marketing dissertation topic is looming. I recently delivered a guest lecture at Henley Business School about the future of marketing, and many of the questions were related to finding good...

What does a sales intelligence analyst do?

Blog, Digital Marketing, Marketing jobs

Interview with Gianluca Di Chiara – Sales Intelligence Analyst @ Vodafone Italy. Transcript Rodrigo PEREZ VEGA Thank you, Gianluca for agreeing to take part in the series of interviews where I’m interviewing marketers and digital marketers around the...

What does an SEO specialist do?

Digital Marketing

I interviewed Swapna Anandikar-Mulye about her role as an SEO specialist at The Guide Dogs for the Blind Association. I met Swapna a couple of years ago when she was studying Digital Marketing at Henley Business School. Below a transcript of the interview: Rodrigo...

Go Digital initiative launches in Norfolk

Digital Marketing, Marketing

The COVID-19 pandemic has forced many businesses to rethink the role of digital activities within their industries. The restrictions on face-to-face interaction that continues in most parts of the UK and that has lasted several months now has pushed for a rethink of...