My blog
How to increase online customer engagement with the use of Artificial Intelligence?
I consider myself to be a techtopian when it comes to AI, which basically means that I see a lot of potential with the use of this technology to improve whatever we humans are trying to do with it. You have probably seen a lot of articles, news, and research about how...
What do brand managers do?
As part of my activities as the Program Director for the MSc in Marketing at Henley Business School was to reconnect with some of our Alumni that have graduated from the Program and that now work in different areas of Marketing. The idea was to give current students...
What is a theory?
You are being asked to make a theoretical contribution and to find theoretical research gaps. This can be a daunting task, especially when you don’t know what can be considered as a theory and what is not. This guide will point you in the right direction. What is a...