My blog
#HenleyDigital is now over – reflections and future directions for my digital marketing modules
For the second year, I had the opportunity to teach the Digital Marketing modules at Henley Business School at both undergraduate and postgraduate levels. I called the module #HenleyDigital, and some students have engaged with the hashtag on Twitter and...
How to make money online?
If you’re looking to make money online, you need to understand the different revenue models that are available. A revenue model describes the process by which money can be earned. Choosing a revenue model for your online business will help with decisions regarding how many resources to invest in your business. There are four main revenue models: selling content, selling information, selling advertisement space and selling services
Increasing Facebook fan page engagement: on being attractive, social, and visually appealing to your customers
Communication through social media is becoming increasingly sophisticated, with an accompanied growth in research on the strategies to increase online brand engagement behaviours. A bulk of this research focusses on consumer reviews as a determinant of hotel...