My blog
The Social Intelligence World conference 2018
Last year Dr Jillian Ney co-founder of the Social Intelligence lab invited me to attend the first Social Intelligence World conference, at the Crystal in London. This was the first time a conference solely focusing on Social Intelligence gathered not only the main...
AI and Marketing: a few thoughts after the 51st Academy of Marketing conference.
This week I went to Stirling to attend the Academy of Marketing conference. I took part in a workshop that looked at the intersection between AI and Marketing. My interest in AI derives from my innate interest in technology. Almost 8 years ago, when I decided I wanted...
#HenleyDigital is now over – reflections and future directions for my digital marketing modules
For the second year, I had the opportunity to teach the Digital Marketing modules at Henley Business School at both undergraduate and postgraduate levels. I called the module #HenleyDigital, and some students have engaged with the hashtag on Twitter and...