My blog
How to find a good marketing dissertation topic (2021-2022 Edition)
Once again that time of the year when students across the world need to find a marketing dissertation topic is looming. I recently delivered a guest lecture at Henley Business School about the future of marketing, and many of the questions were related to finding good...
What does a sales intelligence analyst do?
Interview with Gianluca Di Chiara - Sales Intelligence Analyst @ Vodafone Italy. TranscriptRodrigo PEREZ VEGA Thank you, Gianluca for agreeing to take part in the series of interviews where I'm interviewing marketers and digital...
What does an SEO specialist do?
I interviewed Swapna Anandikar-Mulye about her role as an SEO specialist at The Guide Dogs for the Blind Association. I met Swapna a couple of years ago when she was studying Digital Marketing at Henley Business School. Below a transcript of the interview: Rodrigo...