What does an SEO specialist do?

What does an SEO specialist do?

Digital Marketing

I interviewed Swapna Anandikar-Mulye about her role as an SEO specialist at The Guide Dogs for the Blind Association. I met Swapna a couple of years ago when she was studying Digital Marketing at Henley Business School. Below a transcript of the interview: Rodrigo...
Go Digital initiative launches in Norfolk

Go Digital initiative launches in Norfolk

Digital Marketing, Marketing

The COVID-19 pandemic has forced many businesses to rethink the role of digital activities within their industries. The restrictions on face-to-face interaction that continues in most parts of the UK and that has lasted several months now has pushed for a rethink of...
What do brand managers do?

What do brand managers do?

Blog, Digital Marketing

As part of my activities as the Program Director for the MSc in Marketing at Henley Business School was to reconnect with some of our Alumni that have graduated from the Program and that now work in different areas of Marketing. The idea was to give current students...
Attracting Website Visitors with SEO

Attracting Website Visitors with SEO

Blog, Digital Marketing

Attracting a visitor to a website might mean using push media such as advertisements to attract website visitors the website or pull media in the form of high rank in search engine listing when the potential visitor will visit the website as part of their search...