Building customer relationships one tweet at a time
Dr Rodrigo Perez-Vega (@rpvega) is an Assistant Professor in Marketing at Heriot-Watt University. He is the Programme Director for the MSc in International Marketing Management with Digital Marketing at this institution. His research focuses on how to make branded...
#STEP2016 Reached over 22M users on Twitter
One of the most important conferences for startups in the MENA region took place this week: STEP 2016. The second edition of what it is very likely to become the hippest start-up gathering in the region had a combination of big players in the region (“the...
Online Research – Using the Internet and Social Media
In Chapter 6 of the second edition of Research Methods for Business Management, I expand on how the Internet and Social Media can be used to gather both primary and secondary data to answer many (if not all) of your research questions in your business dissertation....
The journey to successful content marketing in a highly cultural diverse setting: insights from Dubbizle in the UAE
A couple of weeks ago we had the pleasure to host Nadia Zehni, head of marketing at Dubbizle, the leading classified website in the UAE as part of the guest speakers invited to talk to our IMM students. Our Advances in Digital Marketing class had the opportunity to...