A guide to social influence marketing in online environments
Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in...
Engagement behaviours on Facebook Fan pages
Dr Rodrigo Perez-Vega (@rpvega) is an Assistant Professor in Marketing at Heriot-Watt University. He is the Programme Director for the MSc in International Marketing Management with Digital Marketing at this institution. His research focuses on how to make branded...
Building customer relationships one tweet at a time
Dr Rodrigo Perez-Vega (@rpvega) is an Assistant Professor in Marketing at Heriot-Watt University. He is the Programme Director for the MSc in International Marketing Management with Digital Marketing at this institution. His research focuses on how to make branded...
#STEP2016 Reached over 22M users on Twitter
One of the most important conferences for startups in the MENA region took place this week: STEP 2016. The second edition of what it is very likely to become the hippest start-up gathering in the region had a combination of big players in the region (“the...