Blog, HWU
In Chapter 6 of the second edition of Research Methods for Business Management, I expand on how the Internet and Social Media can be used to gather both primary and secondary data to answer many (if not all) of your research questions in your business dissertation....
Dubai, HWU
As the course leader of Advances in Digital Marketing at Heriot-Watt University, I have arranged a series of guest speaker sessions with leading digital marketing practitioners in Dubai. Last week the students enrolled in this course and myself enjoyed a one-hour...
