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Analysing the effects on reputation, credibility and trust of three PR strategies to manage a crisis on Facebook

Analysing the effects on reputation, credibility and trust of three PR strategies to manage a crisis on Facebook

Blog, PR

Social media platforms are now a common tool for PR practitioners to manage a crisis. When used correctly, social media allow organisations to monitor the sentiment of people towards a specific situation and to correct rumours rapidly before they become facts. Social...
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