Resources & Articles
What is a theory?
You are being asked to make a theoretical contribution and to find theoretical research gaps. This can be a daunting task, especially when you don’t know what can be considered as a theory and what is not. This guide will point you in the right direction. What is a...
How to find a good marketing dissertation topic
t’s that time of the year when MSc students around the world start thinking about their marketing dissertation topics. A few years ago I wrote a post on “How to choose a dissertation topic in marketing” for INYIYD. I decided to create an updated version of that post...
Digital Disruption Conference at the University of Reading
I'm excited to be taking part in the first Digital Marketing Conference at the University of Reading. The theme: Digital Disruption Where? The University of Reading - Palmer Building When? 11th March, from 5 pm Overview of the conference: Digital Disruption is...