Resources & Articles
Go Digital initiative launches in Norfolk
The COVID-19 pandemic has forced many businesses to rethink the role of digital activities within their industries. The restrictions on face-to-face interaction that continues in most parts of the UK and that has lasted several months now has pushed for a rethink of...
How to increase online customer engagement with the use of Artificial Intelligence?
I consider myself to be a techtopian when it comes to AI, which basically means that I see a lot of potential with the use of this technology to improve whatever we humans are trying to do with it. You have probably seen a lot of articles, news, and research about how...
What do brand managers do?
As part of my activities as the Program Director for the MSc in Marketing at Henley Business School was to reconnect with some of our Alumni that have graduated from the Program and that now work in different areas of Marketing. The idea was to give current students...