Supporting the growth of your business online
The reason why I decided to pursue a PhD in the area of Digital Marketing was to return to industry and help them solve their issues related to their online presence. However, I found passion as well in doing research, but still think that research in this area should always have a business focus. For this reason, I have collaborated with dozens of organisations that were looking to improve their results in digital channels. I have over 9 years experience in digital marketing and brand management roles, and due to the nature of my career, I’m always up-to-date with the latest scientific research in this field. If you’re looking to improve your business outcomes from digital marketing, or you’re looking for a second opinion on your digital strategy, please get in touch and let’s discuss how I can support growing your business.
How can I get involved with your business?
My approach to digital strategy is simple. I think that when you’re developing a plan to reach your marketing objectives it should reflect a deep understanding of online consumer behaviour, in addition to the current technical tools that are available in the market. Sometimes, small changes that are informed by these two things can take you a long way.
I have worked with companies in the UK, UAE, France, Spain and South America to develop new digital strategies to reach their business objectives. I can work as an external consultant to your current marketing leadership team or provide a turn-key strategy ready for implementation.
I have trained marketing teams of multinational organisations, and led workshops with SMEs to give them the tools that are needed to plan and manage digital activities effectively. I can customise training programmes based on the current knowledge of your staff whether they are familiar with the digital ecosystem or completely new to managing digital channels for business.
I actively conduct research in the field of digital marketing, social media, mobile applications and online consumer behaviour. I have provided scientifically-informed talks, seminars and workshops around the world that are not only engaging but also refreshing as they bridge the latest scientific discoveries in digital marketing with its application to business and marketing departments.