Finding a Marketing Dissertation Topic in 2024: Top Tips and Proven Resources

Blog, Dissertation

Struggling to find a good marketing dissertation topic? You’re not alone. Every year I prepare a guide for my master students on how to find a good marketing dissertation topic. This year is no exception. This guide equips you with actionable strategies and...

Call for participants – UK-based participants over 60s

Blog, Call for participants

Aim of the project This project aims to understand to what extent users know active and assistive living (AAL) technologies and their capabilities. AAL technologies refer to devices or systems that help maintain or improve a person’s ability to do things in everyday...

Decoding the Consumer Engagement with AI-Powered Voice Assistants

Artificial Intelligence, Blog, Research

Artificial Intelligence (AI) powered voice assistants are rapidly integrating into our everyday lives. They read us the news, aid online shopping, and allow us to interact seamlessly with various brands. With the rising prevalence of these digital helpers, researchers...

Call for participants – Immersive technology in tourism

Blog, Call for participants

We are excited to invite you to participate in a ground-breaking study that explores the impact of immersive technologies on the tourism industry. Your valuable insights will contribute to advancements in the field and help shape the future of tourism experiences....

Call for participants – Digital nomads

Blog, Call for participants, Research

Call for Participants Do you self-identify as a digital nomad? Are you active on Instagram? We are looking for participants for an academic study that investigates the following research questions: (1) How do digital nomads manage the representation of their identity...

How to find a good marketing dissertation topic (2021-2022 Edition)

Blog, Dissertation

Once again that time of the year when students across the world need to find a marketing dissertation topic is looming. I recently delivered a guest lecture at Henley Business School about the future of marketing, and many of the questions were related to finding good...