Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in...
Marimar Portilla (@mapoir) is a digital marketing and design consultant. Her experience highlights the development of commercial brands, publicity, public relations and the implementation of social media marketing. Currently, her research focuses on consumer...
Web Summit is a global technology conference hosted annually in Lisbon. In 2016, more than 50,000 attendees from over 165 countries will fly to Lisbon for Web Summit, including over 20,000 companies, 7,000 CEOs and 2,000 international journalists. Speakers will...
Lukas Krejca (@lukaskrejca) a digital marketer working for Facebook Marketing Partner, ROI Hunter. His niche is performance marketing as he is certified professional in Google AdWords and Facebook Advertising. He has managed campaigns for more than 100 companies,...
Social media platforms are now a common tool for PR practitioners to manage a crisis. When used correctly, social media allow organisations to monitor the sentiment of people towards a specific situation and to correct rumours rapidly before they become facts. Social...
