Should high profile bloggers give credit or pay special fees to take pictures in private locations? This is the question that a small boutique hotel called The Reading Rooms was trying to answer last week. The situation Estée Lalonde (@EsteeLalonde) a...
Marimar Portilla (@mapoir) is a digital marketing and design consultant. Her experience highlights the development of commercial brands, publicity, public relations and the implementation of social media marketing. Currently, her research focuses on consumer...
Social media was, without a doubt, at the centre of all candidates’ campaign strategy in this General Election. However, this was not always the case. The Obama campaign popularised the use of social media for political reasons in 2008. Before that, ‘respectable’...
Isabella Leland is head of copywriting at GoodBarber, a DIY tool to create beautiful iOS and Android apps. She’s also the country manager for the US and French markets. You can keep up with her advice, product related news and more insight from the GoodBarber crew in...
Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in...
