Rodrigo, Author at Dr Rodrigo Perez Vega - Technology applications for a better future.

Dissertation structure – Exploratory research based on interviews/focus groups

I worked out a suggested structure for one of my dissertation students, and I thought I’d share it in here too. This is a suggestion only, and you might make changes depending on your own projects. But is always helpful to at least have an idea: Chapter 1....

Finding a Marketing Dissertation Topic in 2024: Top Tips and Proven Resources

Blog, Dissertation

Struggling to find a good marketing dissertation topic? You’re not alone. Every year I prepare a guide for my master students on how to find a good marketing dissertation topic. This year is no exception. This guide equips you with actionable strategies and...

Finding a Marketing Dissertation Topic in 2024: Top Tips and Proven Resources

Dissertation

Are you struggling to find a captivating marketing dissertation topic in 2024? You’re not alone. Having supervised hundreds of students as part of my academic career, every year I publish a guide to help students find a good marketing dissertation topic that is...

Call for participants – UK-based participants over 60s

Blog, Call for participants

Aim of the project This project aims to understand to what extent users know active and assistive living (AAL) technologies and their capabilities. AAL technologies refer to devices or systems that help maintain or improve a person’s ability to do things in everyday...

Decoding the Consumer Engagement with AI-Powered Voice Assistants

Artificial Intelligence, Blog, Research

Artificial Intelligence (AI) powered voice assistants are rapidly integrating into our everyday lives. They read us the news, aid online shopping, and allow us to interact seamlessly with various brands. With the rising prevalence of these digital helpers, researchers...