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Top hints to consider before developing a mobile app for your business

Top hints to consider before developing a mobile app for your business

Blog, Digital Marketing

Isabella Leland is head of copywriting at GoodBarber, a DIY tool to create beautiful iOS and Android apps. She’s also the country manager for the US and French markets. You can keep up with her advice, product related news and more insight from the GoodBarber crew in...
Blue Monday, fact, fiction or purely a marketing opportunity?

Blue Monday, fact, fiction or purely a marketing opportunity?

Blog, Digital Marketing

Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in...
Social influence marketing: why do we let others influence our purchase decisions and how to leverage this in your business

Social influence marketing: why do we let others influence our purchase decisions and how to leverage this in your business

Blog, Digital Marketing

Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in...
A guide to social influence marketing in online environments

A guide to social influence marketing in online environments

Blog, Digital Marketing, Social Media

Dr Rodrigo Perez-Vega (@rpvega) is a Lecturer in Digital Marketing at Henley Business School. His research focuses on how to make branded social media presence more engaging for customers. He has consulted companies on digital marketing and social media strategy in...
Consumer engagement as a key performance metric in social media

Consumer engagement as a key performance metric in social media

Blog, Digital Marketing, Social Media

The concept of consumer engagement is used in advertising and among marketing practitioners, ranking consumer engagement as one of the top priorities of online marketing activities (eMarketer, 2013; Calder, Malthouse, & Schaedel, 2009). More recently, consumer...
Challenges associated with the management of Facebook fan pages

Challenges associated with the management of Facebook fan pages

Blog, Digital Marketing, Social Media

A challenge associated with the use of fan pages by a brand is to elicit engagement behaviours towards it, by attracting people’s attention and enticing them to take that first step and interact by clicking on branded content. This latter behaviour of clicking...
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