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Dr Rodrigo Perez Vega - Digital Marketing, Technology & Entrepreneurship
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Extending the value of your freemium pricing strategy: why highly engaged premium customers could be the solution to higher conversions of free users

Extending the value of your freemium pricing strategy: why highly engaged premium customers could be the solution to higher conversions of free users

Digital Marketing

Freemium is a pricing model where users can access a product or service for free, usually with fewer features or advertising, and then users can pay to get access to a more premium product. The term was coined by venture capitalist Fred Wilson and then it entered into...
The Social Intelligence World conference 2018

The Social Intelligence World conference 2018

Digital Marketing, social intelligence

Last year Dr Jillian Ney co-founder of the Social Intelligence lab invited me to attend the first Social Intelligence World conference, at the Crystal in London. This was the first time a conference solely focusing on Social Intelligence gathered not only the main...
AI and Marketing: a few thoughts after the 51st Academy of Marketing conference.

AI and Marketing: a few thoughts after the 51st Academy of Marketing conference.

Blog, Digital Marketing

This week I went to Stirling to attend the Academy of Marketing conference. I took part in a workshop that looked at the intersection between AI and Marketing. My interest in AI derives from my innate interest in technology. Almost 8 years ago, when I decided I wanted...
#HenleyDigital is now over – reflections and future directions for my digital marketing modules

#HenleyDigital is now over – reflections and future directions for my digital marketing modules

Blog, Digital Marketing

For the second year, I had the opportunity to teach the Digital Marketing modules at Henley Business School at both undergraduate and postgraduate levels. I called the module #HenleyDigital, and some students have engaged with the hashtag on Twitter and other social...
How to make money online?

How to make money online?

Blog, Digital Marketing, Essentials of Digital Marketing

If you’re looking to make money online, you need to understand the different revenue models that are available. A revenue model describes the process by which money can be earned. Choosing a revenue model for your online business will help with decisions regarding how...
Increasing Facebook fan page engagement: on being attractive, social, and visually appealing to your customers

Increasing Facebook fan page engagement: on being attractive, social, and visually appealing to your customers

Blog, Digital Marketing

Communication through social media is becoming increasingly sophisticated, with an accompanied growth in research on the strategies to increase online brand engagement behaviours. A bulk of this research focusses on consumer reviews as a determinant of hotel...
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