Organisation: TREE AID
Industry: Non profit
I worked with TREE AID over a period of 7 months to develop a digital campaign for National Tree Week 2012 and to provide training to the marketing and communication department on the use of social media to reach their business objectives. The NTW campaign was the most successful campaign in terms of impressions and engagement, presenting higher averages in both metrics when compared to other similar campaigns to date. A strategy was also implemented to improve the conversion of Facebook Fans into more active supporters of the organisation.