Organisation: MICROCOSMOS

Industry: Fashion

Countries: UK, France, US, Spain, Switzerland and Belgium

I consulted the business development team of this Spanish fashion brand on how to launch the brand in other European and North American markets using digital tools. The strategy included a combination of paid campaigns, blogger outreach and social influence techniques to create positive attitudes towards the brand and incentivise sales. A review of the strategy of current online distribution channels led to the selection of other more relevant channels for the brand.

The brand

Influencer outreach

New distribution channels

Digital outreach

Digital Outreach (2)

Digital Outreach (3)