Organisation: Creadores de Exitos
Industry: Training and education
Countries: Mexico, Peru, Colombia
The company franchises its brand into three different countries. I help devised and implement their lead generation and conversion optimisation strategies for 12 of their clubs in Mexico and other south american locations. The strategy included the development and optimisation of landing pages, paid campaigns, CRM to increase conversion rates and up-sell existing customers. I oversaw the management of some of their online communities in Facebook and Twitter.