Organisation: Careem

Industry: Mobile app

Country: UAE

Careem is one of the most successful start-ups in the UAE. Following an improved business model than UBER, Careem. Founded in 2012, Careem understood that transport is a lifeline to everything, and because of that, they were able to connect more people and more cities with a simple, technology-enabled, real-time platform for a safer and more accessible transport option. I advised Careem on the type of skills and profile that are needed from their digital marketing recruits in order to improve their overall performance. We are also in talks to develop project-based projects with some of our IMM students.