My views have been published in:
I have worked in projects with reputable organisations such as:
Resources & Articles
Finding a Marketing Dissertation Topic in 2024: Top Tips and Proven Resources
Struggling to find a good marketing dissertation topic? You're not alone. Every year I prepare a guide for my master students on how to find a good marketing dissertation topic. This year is no exception. This guide equips you with actionable strategies and useful...
Call for participants – UK-based participants over 60s
Aim of the project This project aims to understand to what extent users know active and assistive living (AAL) technologies and their capabilities. AAL technologies refer to devices or systems that help maintain or improve a person’s ability to do things in everyday...
Decoding the Consumer Engagement with AI-Powered Voice Assistants
Artificial Intelligence (AI) powered voice assistants are rapidly integrating into our everyday lives. They read us the news, aid online shopping, and allow us to interact seamlessly with various brands. With the rising prevalence of these digital helpers, researchers...