Performance marketing in the UAE is like the latest Lamborghini: everybody wants it, many people talk about it, but at the end, it is very rare to see it in action. No matter if we are speaking about Google AdWords or Facebook Advertising, most advertisers are using soft or no metrics when it comes to analysing their campaigns. They are satisfied with “something is happening” but they do not really care whether they are getting some returns on their investment or not.
Analysing the effects on reputation, credibility and trust of three PR strategies to manage a crisis on Facebook
Social media platforms are now a common tool for PR practitioners to manage a crisis. When used correctly, social media allow organisations to monitor the sentiment of people towards a specific situation and to correct rumours rapidly before they become facts. However, what is the tone and best strategy that PR departments should adopt when a crisis happens?
Social influence marketing: why do we let others influence our purchase decisions and how to leverage this in your business
In the current hyper-connected environment where companies and consumers interact, learning how to leverage social influence marketing techniques can be a source of competitive advantage for your business.