Social influence marketing: why do we let others influence our purchase decisions and how to leverage this in your business
In the current hyper-connected environment where companies and consumers interact, learning how to leverage social influence marketing techniques can be a source of competitive advantage for your business.
Mobile advertising is in an experimental phase in MENA region, where marketers are simply just “trying it out” and hold the attitude that the mobile “doesn’t work yet”
I was invited to give a talk on Facebook fan page engagement at the Social Media Summit in Dubai. This was based on part of the research that I have done for my PhD and some other new research avenues that I am currently investigating. What was interesting from this event, was how much relevance social influence marketing is having among marketing practitioners.